Correlation Analysis
Alphabet Inc. Class C Capital Stock vs PepsiCo, Inc.
GOOG vs PEP
-0.489
Moderate inverse
When one moves up, the other tends to move down.
Alphabet Inc. Class C Capital Stock
↗GOOG
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Market cap 3.6T · 190,820 employees
PepsiCo, Inc.
↗PEP
PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 58% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US, but uses bottlers overseas for beverages. International markets made up 41% of total sales and 46% of operating profits before corporate expenses in 2025.
Market cap 214.2B
Time Series
Relative Performance
Who Moves First
PEP leads GOOG by 6 days
PEP tends to move before GOOG.
After testing 13 timing shifts, the strongest relationship was -0.499 (they moved in opposite directions).
Do They Crash Together?
Correlation by Market Regime
How these series behave when markets are rising, falling, or diverging. A correlation that holds in drawdowns is very different from one that only works in rallies.
Both Rising
-0.365
16 periods · Return correlation when both series rose
Both Falling
-0.460
5 periods · Return correlation when both series fell
Diverging
-0.769
14 periods · Return correlation when series moved apart
R-Squared
23.9%
Share of variance in one series explained by the other.
Trend Agreement
54.3%
How often both series moved in the same direction period-to-period.
Overlap Quality
1,254
Deep shared window — 1,254 usable pairs.
Significance
p < 0.001
95% CI: [-0.530, -0.445]
Scatter
XY Regression
Pipeline
Data quality details
Pipeline
Data quality details
Pipeline Summary
1,254 paired data points survived the daily window.
Raw input
1,254
1,254
Normalized
1,254
1,254
Prepared
1,254
1,254
Aligned
1,254
1,254
Invalid removed
0
A: 0 / B: 0
Duplicates removed
0
A: 0 / B: 0
Alignment drops
0
A: 0 / B: 0
Series A
Alphabet Inc. Class C Capital Stock
GOOG
Market cap 3.6T · 190,820 employees
Stock · 1,254 raw → 1,254 prepared
Series B
PepsiCo, Inc.
PEP
Market cap 214.2B
Stock · 1,254 raw → 1,254 prepared
Sign agreement
100.0%
How often both values share the same sign.
Zero crossings
7
Estimated crossover points between normalized spreads.
Slope
-0.1236
Linear regression slope.
Intercept
182.9259
Linear regression intercept.
Related Extremes
Highest and Lowest Correlated
Saved 5 hours ago · ID: stock-goog-vs-stock-pep-daily-20260408-lvk7q7