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Correlation Analysis

NetFlix Inc vs Ulta Beauty, Inc. Common Stock

NFLX vs ULTA

+0.280

Light positive

When one moves up, the other tends to follow.

NFLX logo

NetFlix Inc

NFLX

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.

Market cap 417.7B

ULTA logo

Ulta Beauty, Inc. Common Stock

ULTA

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Market cap 23.7B · 65,000 employees

Apr 9, 2021 — Apr 7, 2026Daily1,254 data pointsStockStockConsumer

Time Series

Relative Performance

Green: NFLXGray: ULTA36 of 1,254 points (sampled)

Who Moves First

NFLX leads ULTA by 6 days

NFLX tends to move before ULTA.

After testing 13 timing shifts, the strongest relationship was +0.286 (they moved in the same direction).

Do They Crash Together?

Correlation by Market Regime

How these series behave when markets are rising, falling, or diverging. A correlation that holds in drawdowns is very different from one that only works in rallies.

Both Rising

+0.213

12 periods · Return correlation when both series rose

Both Falling

-0.640

5 periods · Return correlation when both series fell

Diverging

-0.824

18 periods · Return correlation when series moved apart

R-Squared

7.8%

Share of variance in one series explained by the other.

Trend Agreement

56.9%

How often both series moved in the same direction period-to-period.

Overlap Quality

1,254

Deep shared window — 1,254 usable pairs.

Significance

p < 0.001

95% CI: [0.228, 0.330]

Scatter

XY Regression

10.720406080100120133.2295300400500600695NetFlix IncUlta Beauty, Inc. Common StockData pointsFit (r = 0.28)

Pipeline

Data quality details

Pipeline Summary

1,254 paired data points survived the daily window.

Raw input

1,254

1,254

Normalized

1,254

1,254

Prepared

1,254

1,254

Aligned

1,254

1,254

Invalid removed

0

A: 0 / B: 0

Duplicates removed

0

A: 0 / B: 0

Alignment drops

0

A: 0 / B: 0

Series A

NFLX logo

NetFlix Inc

NFLX

Market cap 417.7B

Stock · 1,254 raw → 1,254 prepared

Series B

ULTA logo

Ulta Beauty, Inc. Common Stock

ULTA

Market cap 23.7B · 65,000 employees

Stock · 1,254 raw → 1,254 prepared

Sign agreement

100.0%

How often both values share the same sign.

Zero crossings

39

Estimated crossover points between normalized spreads.

Slope

0.7379

Linear regression slope.

Intercept

391.0495

Linear regression intercept.

Related Extremes

Highest and Lowest Correlated

Saved 4 hours ago · ID: stock-nflx-vs-stock-ulta-daily