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Correlation Analysis

Microsoft Corp vs Church & Dwight Co., Inc.

MSFT vs CHD

+0.483

Moderate positive

When one moves up, the other tends to follow.

MSFT logo

Microsoft Corp

MSFT

Microsoft develops and licenses consumer and enterprise software. It is known for its Windows operating systems and Office productivity suite. The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, Dynamics), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, Windows Server OS, SQL Server), and more personal computing (Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktops).

Market cap 2.8T

CHD logo

Church & Dwight Co., Inc.

CHD

Church & Dwight is the leading global producer of baking soda. Its portfolio extends beyond its legacy category to include laundry products, cat litter, oral care, deodorant, and nasal care, all sold under the Arm & Hammer brand. Its brands also include Batiste, OxiClean, Vitafusion, Hero, and TheraBreath, which, together with Arm & Hammer, account for around 70% of its annual sales and profits. Most recently, the firm added Touchland and its hand sanitizer business to its fold. Even as it works to expand its product reach, Church & Dwight still derives around 80% of its sales from its home market in the US.

Market cap 22.1B · 5,550 employees

Apr 9, 2021 — Apr 7, 2026Daily1,254 observationsStockStockTechnology

Who Moves First

MSFT leads CHD by 6 days

MSFT tends to move before CHD.

Best correlation after shifting: +0.486 (13 shifts scanned)

Do They Crash Together?

Correlation by Market Regime

How these series behave when markets are rising, falling, or diverging. A correlation that holds in drawdowns is very different from one that only works in rallies.

Both Rising

-0.407

14 periods · Return correlation when both series rose

Both Falling

+0.155

9 periods · Return correlation when both series fell

Diverging

-0.749

12 periods · Return correlation when series moved apart

R-Squared

23.4%

Share of variance in one series explained by the other.

Trend Agreement

52.0%

How often both series moved in the same direction period-to-period.

Overlap Quality

1,254

Deep shared window — 1,254 usable pairs.

Significance

p < 0.001

95% CI: [0.440, 0.525]

Time Series

Rebased to 100

Green: MSFTGray: CHD36 of 1,254 points (sampled)

Scatter

XY Regression

208.6250300350400450500549.371.58090100110110.2Microsoft CorpChurch & Dwight Co., Inc.Data pointsFit (r = 0.483)

Pipeline

Data quality details

Pipeline Summary

1,254 paired observations survived the daily window.

Raw input

1,254

1,254

Normalized

1,254

1,254

Prepared

1,254

1,254

Aligned

1,254

1,254

Invalid removed

0

A: 0 / B: 0

Duplicates removed

0

A: 0 / B: 0

Alignment drops

0

A: 0 / B: 0

Series A

MSFT logo

Microsoft Corp

MSFT

Market cap 2.8T

Stock · 1,254 raw → 1,254 prepared

Series B

CHD logo

Church & Dwight Co., Inc.

CHD

Market cap 22.1B · 5,550 employees

Stock · 1,254 raw → 1,254 prepared

Sign agreement

100.0%

How often both values share the same sign.

Zero crossings

7

Estimated crossover points between normalized spreads.

Slope

0.0514

Linear regression slope.

Intercept

75.5012

Linear regression intercept.

Related Extremes

Highest and Lowest Correlated

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