Correlation Analysis
Alphabet Inc. Class C Capital Stock vs Yum! Brands, Inc.
GOOG vs YUM
+0.749
Strong positive
When one moves up, the other tends to follow.
Alphabet Inc. Class C Capital Stock
↗GOOG
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Market cap 3.6T · 190,820 employees
Yum! Brands, Inc.
↗YUM
As of the end of 2025, Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales. Its portfolio includes KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of locations in international markets. As 97% of its portfolio is franchised, Yum's business model is tilted toward recurring franchise royalties and marketing contributions (64% of revenue), with the balance derived from sales at company-owned locations. The company traces its roots to a 1997 spinoff of PepsiCo's restaurant assets.
Market cap 43.5B · 49,000 employees
Time Series
Relative Performance
Who Moves First
in sync
GOOG and YUM tend to move at the same time.
After testing 13 timing shifts, the strongest relationship was +0.749 (they moved in the same direction).
Do They Crash Together?
Correlation by Market Regime
How these series behave when markets are rising, falling, or diverging. A correlation that holds in drawdowns is very different from one that only works in rallies.
Both Rising
-0.186
14 periods · Return correlation when both series rose
Both Falling
-0.622
6 periods · Return correlation when both series fell
Diverging
-0.539
15 periods · Return correlation when series moved apart
R-Squared
56.1%
Share of variance in one series explained by the other.
Trend Agreement
56.5%
How often both series moved in the same direction period-to-period.
Overlap Quality
1,254
Deep shared window — 1,254 usable pairs.
Significance
p < 0.001
95% CI: [0.723, 0.772]
Scatter
XY Regression
Pipeline
Data quality details
Pipeline
Data quality details
Pipeline Summary
1,254 paired data points survived the daily window.
Raw input
1,254
1,254
Normalized
1,254
1,254
Prepared
1,254
1,254
Aligned
1,254
1,254
Invalid removed
0
A: 0 / B: 0
Duplicates removed
0
A: 0 / B: 0
Alignment drops
0
A: 0 / B: 0
Series A
Alphabet Inc. Class C Capital Stock
GOOG
Market cap 3.6T · 190,820 employees
Stock · 1,254 raw → 1,254 prepared
Series B
Yum! Brands, Inc.
YUM
Market cap 43.5B · 49,000 employees
Stock · 1,254 raw → 1,254 prepared
Sign agreement
100.0%
How often both values share the same sign.
Zero crossings
23
Estimated crossover points between normalized spreads.
Slope
0.1624
Linear regression slope.
Intercept
107.0028
Linear regression intercept.
Related Extremes
Highest and Lowest Correlated
GOOG
Alphabet Inc. Class C Capital Stock
Highest
+0.948
Amphenol Corporation
APH · 1,254 data points
Lowest
-0.861
Fiserv, Inc. Common Stock
FISV · 644 data points
Saved 5 hours ago · ID: stock-goog-vs-stock-yum-daily-20260408-tv60la