Correlation Analysis
Alphabet Inc. Class C Capital Stock vs Equifax, Incorporated
GOOG vs EFX
+0.120
Weak positive
When one moves up, the other tends to follow.
Alphabet Inc. Class C Capital Stock
↗GOOG
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Market cap 3.6T · 190,820 employees
Equifax, Incorporated
↗EFX
Along with Experian and TransUnion, Equifax is one of the leading credit bureaus in the United States. Equifax's credit reports provide credit histories on millions of consumers, and the firm's services are critical to lenders' credit decisions. In addition, about 40% of the firm's revenue comes from workforce solutions, which provides income verification and employer human resources services. Equifax generates about 25% of its revenue from outside the United States.
Market cap 22B · 15,000 employees
Time Series
Relative Performance
Who Moves First
EFX leads GOOG by 6 days
EFX tends to move before GOOG.
After testing 13 timing shifts, the strongest relationship was +0.140 (they moved in the same direction).
Do They Crash Together?
Correlation by Market Regime
How these series behave when markets are rising, falling, or diverging. A correlation that holds in drawdowns is very different from one that only works in rallies.
Both Rising
+0.310
15 periods · Return correlation when both series rose
Both Falling
+0.456
8 periods · Return correlation when both series fell
Diverging
-0.722
12 periods · Return correlation when series moved apart
R-Squared
1.4%
Share of variance in one series explained by the other.
Trend Agreement
60.4%
How often both series moved in the same direction period-to-period.
Overlap Quality
1,254
Deep shared window — 1,254 usable pairs.
Significance
p < 0.001
95% CI: [0.065, 0.174]
Scatter
XY Regression
Pipeline
Data quality details
Pipeline
Data quality details
Pipeline Summary
1,254 paired data points survived the daily window.
Raw input
1,254
1,254
Normalized
1,254
1,254
Prepared
1,254
1,254
Aligned
1,254
1,254
Invalid removed
0
A: 0 / B: 0
Duplicates removed
0
A: 0 / B: 0
Alignment drops
0
A: 0 / B: 0
Series A
Alphabet Inc. Class C Capital Stock
GOOG
Market cap 3.6T · 190,820 employees
Stock · 1,254 raw → 1,254 prepared
Series B
Equifax, Incorporated
EFX
Market cap 22B · 15,000 employees
Stock · 1,254 raw → 1,254 prepared
Sign agreement
100.0%
How often both values share the same sign.
Zero crossings
48
Estimated crossover points between normalized spreads.
Slope
0.0695
Linear regression slope.
Intercept
220.0882
Linear regression intercept.
Related Extremes
Highest and Lowest Correlated
GOOG
Alphabet Inc. Class C Capital Stock
Highest
+0.948
Amphenol Corporation
APH · 1,254 data points
Lowest
-0.861
Fiserv, Inc. Common Stock
FISV · 644 data points
Saved 5 hours ago · ID: stock-goog-vs-stock-efx-daily-20260408-92a98p